GLOSSARY
CONTENT UPGRADE
Content: is written, video, audio assets on your site. It's your wisdom, marketing vernacular and ideas boiled into one.
A Content Upgrade is any of those forms of content on steroids. It's amazing written, video or audio assets in a pretty package that is worthy of selling, yet in your kind heart are giving freely to all who want it through an exchange; they are willing to give their email address, in essence they're subscribing to your list for this free gift. They're saying "I'm inviting you to send me more information on the topics you cover."
Content Upgrades are a business marketing tool to grow your email list (your tribe of interested followers). It's a win-win for both parties. The reader subscribed because something you have to say or share has worth to them. You on the other side have a passion for that topic and want to share with a tribe that loves what you love.
The intention is to find like minded people and help them do what they do or want to do, or be what they want to be. Your content: insight, wisdom, direction is of higher level than their current knowledge and they're subscribing to learn more from you and grow.
Types of Content Upgrades include: e-books, guides, resource lists, checklists, mini-series of emails, tutorials, designs, tips, artwork...
Pro Tip: As you are brainstorming content upgrades to share with your following consider things that are part of your end product. For instance, if you sell an online course on How to Make Widgets, your content upgrade could be: Types of Widgets, or What type of Widget Should you create?, Widget 101. You're giving entry level information on the in-depth topic you are selling.
Segmenting: You're looking for other extreme widget nerds like you. When you offer a free download of Widget 101, only people who are interested in Widgets are going to download this product and subscribe to your list. In the end you have a warm lead, someone who could become a prospective buyer, someone who cares enough about widgets they'll open your emails. It's a way to segment your following into micro-niches.
Warm Leads: And widget enthusiasts will potentially become repeat buyers, which is your key to success. Once someone has opened their wallet to you and widget training a trust factor has formed. They know from experience that you know what you're talking about, provide quality information in a beautiful deliverable, and know how to delivery in a simple elegant way. Trust has formed.
In essence your Content Upgrade is a free preview of what you're selling. It's your online product First Chapter and first Impression to knock their socks off with quality, show them respect and honor of their time by keeping it concise. It took time to create.
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